The creative and reflective process that occurs when you make something with your hands makes the brain work differently and allows new perspectives and thought paths to be revealed. When ideas and concepts are shaped and built and they become tangible, there is not only the possibility of communicating or reflecting what is thought, but there is also the possibility of inviting others to communicate or to be reflected through our tangible ideas (model construction with LEGO® 3D parts). LEGO® SERIOUS PLAY® lets you build 3D models that represent thoughts, dreams, fears, ideals, opinions, ideas, hypotheses, hopes, frustrations, narratives, and personal stories of each individual.

When is LEGO® SERIOUS PLAY® used
In innovation processes, new product development, when co-creating with consumers, developing concepts, building insights, developing brand positioning and strategy, building work teams, implementing strategies and values of companies, implementation of organizational changes, mergers and acquisitions.