SOCIAL LISTENING

This tool analyzes users’ behavior from different social networks. Data that allows to classify and know desires, interests, opinions, frustrations and concerns of the target audience are obtained when accessing to forums, blogs, fan pages, etc.

Social listening picks up on the constantly changing information in the market. This tool makes monitoring and tracking conversations in real time possible as well as making comparisons against the competition and identifying influencers related to categories and brands.



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